Oldsmobile Silhouette, 2000
The Oldsmobile Silhouette, along with its siblings the Pontiac Trans Sport (and later, the Pontiac Montana) and Chevrolet Lumina APV (and later, the Chevrolet Venture), were a trio of minivans that débuted in late 1989 as 1990 models. Upon the demise of the Oldsmobile division in 2004, it was replaced by the newly designed Buick Terraza the following year, in 2005.
The first generation Silhouette was prominently featured in the 1995 film Get Shorty where it was repeatedly referred to as "The Cadillac of minivans". GM's attempt of releasing their first FWD minivans in 1990 pursued the company to create one of the very-first luxury minivans, and at the same time, Chrysler released the Town & Country minivan.
Background
The General Motors first attempt at producing a minivan to compete with the Dodge Caravan and Plymouth Voyager, the rear wheel drive, truck-based Chevrolet Astro and its twin, the GMC Safari failed to make a noticeable dent in Chrysler's near monopoly of the minivan market in the 1980s, so this second attempt was made. The Oldsmobile Silhouette and its sibling models, while more successful than the Astro/Safari duo in terms of market share, had significant perceived flaws, primarily centered around its unconventional styling that ultimately limited its appeal and sales.
Second generation (1997-2004)
The redesigned 1997 Silhouette was built in Doraville, Georgia. The first 1997 Silhouette rolled off the assembly line on August 6, 1996.
Having failed twice to capture a significant portion of the domestic minivan market from Chrysler, General Motors brought out an entirely new U platform series of minivans, theoretically based on the lessons learned from its previous mis-steps. Still stinging from the criticism of the "dustbuster" minivans, the new Silhouette would be completely conventional an all respects. The vehicle would be of steel unibody construction, and styling would be as conservative as possible. The previous generation was a little too large for comfortably navigating European streets, so this new range of models would be narrower and slightly smaller than was the norm for the United States in order to produce a single range of minivans that GM hoped would fill the needs of both the North American and European markets.
During the development of this generation of the U-body minivan, General Motors extensively benchmarked the then current Dodge Caravan, Plymouth Voyager and in the case of the Silhouette in particular, the Chrysler Town and Country. The resultant vehicles bore an uncanny resemblance to the immensely successful trio of Chrysler minivans, which during this era accounted for over 50% of domestic minivan sales. Unfortunately for GM, the Chrysler vehicles they were using as their yardstick were replaced in 1996 by a completely new generation of minivans from Chrysler, which (somewhat ironically for GM) featured a significantly sleeker and more stylish design than their predecessors. The Chrysler minivans also included a host of innovative features and clever packaging ideas that were not available on any other minivan on the market. General Motors ended up with a nice enough vehicle in the end, but one that was positioned to compete against a vehicle that had already been antiquated by its successor models.
2 different wheelbase lengths were offered as well as dual sliding doors. Silhouettes, in keeping with their luxury positioning, offered many features as standard that were optional on competing makes and on its platform mates. In 1998, it became one of the first vehicles on the market to offer a VCR with overhead retractable LCD screen for back seat viewing, which has since become a "must-have" option for families with children.
The Engine
The General Motors first attempt at producing a minivan to compete with the Dodge Caravan and Plymouth Voyager, the rear wheel drive, truck-based Chevrolet Astro and its twin, the GMC Safari failed to make a noticeable dent in Chrysler's near monopoly of the minivan market in the 1980s, so this second attempt was made. The Oldsmobile Silhouette and its sibling models, while more successful than the Astro/Safari duo in terms of market share, had significant perceived flaws, primarily centered around its unconventional styling that ultimately limited its appeal and sales.
Second generation (1997-2004)
The redesigned 1997 Silhouette was built in Doraville, Georgia. The first 1997 Silhouette rolled off the assembly line on August 6, 1996.
Having failed twice to capture a significant portion of the domestic minivan market from Chrysler, General Motors brought out an entirely new U platform series of minivans, theoretically based on the lessons learned from its previous mis-steps. Still stinging from the criticism of the "dustbuster" minivans, the new Silhouette would be completely conventional an all respects. The vehicle would be of steel unibody construction, and styling would be as conservative as possible. The previous generation was a little too large for comfortably navigating European streets, so this new range of models would be narrower and slightly smaller than was the norm for the United States in order to produce a single range of minivans that GM hoped would fill the needs of both the North American and European markets.
During the development of this generation of the U-body minivan, General Motors extensively benchmarked the then current Dodge Caravan, Plymouth Voyager and in the case of the Silhouette in particular, the Chrysler Town and Country. The resultant vehicles bore an uncanny resemblance to the immensely successful trio of Chrysler minivans, which during this era accounted for over 50% of domestic minivan sales. Unfortunately for GM, the Chrysler vehicles they were using as their yardstick were replaced in 1996 by a completely new generation of minivans from Chrysler, which (somewhat ironically for GM) featured a significantly sleeker and more stylish design than their predecessors. The Chrysler minivans also included a host of innovative features and clever packaging ideas that were not available on any other minivan on the market. General Motors ended up with a nice enough vehicle in the end, but one that was positioned to compete against a vehicle that had already been antiquated by its successor models.
2 different wheelbase lengths were offered as well as dual sliding doors. Silhouettes, in keeping with their luxury positioning, offered many features as standard that were optional on competing makes and on its platform mates. In 1998, it became one of the first vehicles on the market to offer a VCR with overhead retractable LCD screen for back seat viewing, which has since become a "must-have" option for families with children.
The Engine
- 3.4 L LA1 3400 (207 in³) V6
Mixed sales success
The Silhouette and its platform mates achieved slightly better sales than their avant-garde predecessors, but also failed to capture a significant share of the market. The Silhouette was a close competitor in many of the categories deemed of importance, but was a winner in no categories, the minivan market had become significantly more crowded with competing products that proved to be more desirable and throughout its production it was widely considered a second-tier competitor, certainly competent but not a stand-out in any category.
The Silhouette remained in production until the 2004 model year with minimal changes. The Oldsmobile division of General Motors was shut down and no Oldsmobiles were produced after the 2004 model year. The final Oldsmobile Silhouette rolled off the assembly line on March 31, 2004.
The spiritual successor to the Oldsmobile Silhouette within the General Motors lineup is the Buick Terraza, which is built on an updated version of the U platform and occupies the luxury minivan slot previously occupied by the Silhouette. Had the Oldsmobile division not been discontinued it would be likely that the Silhouette would have been kept for the third generation of the GM minivans.
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